Agro Matters is a Global business magazine for Technology & Management for Professional Crop Production, Agricultural Machinery, Equipment and Services and is the ideal platform for presenting your products and concepts for the future of crop production Worldwide.

Take care of tyres at the touch of a button

Michelin is encouraging farmers and contractors to access its free-to-use AgroPressure app to help improve the efficiency of their machinery and protect the soil their crops grow in. 

Spot spraying technology expands 

Spot spraying technology expands 

The SKAi spot spraying system, a flagship product of SoilEssentials, can detect and target weeds with remarkable accuracy, applying herbicide only where needed. This not only reduces chemical usage but…

Tyre company eyeing further progress in 2025 

Tyre company eyeing further progress in 2025 

At the heart of the range development will be Goodyear’s exclusive Low Sidewall Technology (LSW), which now has a dedicated European Development Centre in France.  There are plans to add…

Trailer tyre launched

Trailer tyre launched

Developed for a wide range of applications, including trailers, loading and transport vehicles, spreaders, and slurry tankers, Agriterra ULTRA is engineered to establish new industry benchmarks in performance and durability.…

Precision pesticide application for arable crops – SprayBot 

Precision pesticide application for arable crops – SprayBot 

The challenge  Crop diseases are a major challenge for farmers in the UK and globally resulting in reduced crop yield and quality. In UK, fungicides are…

Rotary hoe joins mechanical weeding range 

Rotary hoe joins mechanical weeding range 

The Starliner joins the Rowliner and Tineliner in Kuhn’s growing range of mechanical weeding tools. These are aimed at arable farmers exploring novel techniques for weed…

New colour scheme matches agricultural kit

New colour scheme matches agricultural kit

Amazone is continuing the standardisation of its differing colour schemes within the different divisions of the company. All product lines will therefore match the long –…

Dual Command will be on display at LAMMA 2025

Dual Command will be on display at LAMMA 2025

At LAMMA 2025, New Holland will display for the first time in the UK the new T5 Dual Command. Part of the new T5 series, which comprises five models from…

Mounted cultivator gains hydraulic overload protection

Mounted cultivator gains hydraulic overload protection

The outstanding feature is the C-Mix Ultra tine with its automatic overload protection via a hydraulic cylinder. This robust tine system offers a high level of reliability and durability, especially…

Weeder harrow offers greater efficiency and up to 12.2m working width

Weeder harrow offers greater efficiency and up to 12.2m…

The design with four bars and eight rows of harrow tines and hydraulic tine pressure adjustment is unique on the market. The tine pressure can be continuously adjusted from 100g…

Rotary mower range expands 

Rotary mower range expands 

Simon Richard Ltd has introduced a new range of medium duty rotary mowers, further expanding the Sauerburger line-up.  This follows the successful introduction of the Condor range of heavy duty flex wing…

New beet harvester for 2025/26 

New beet harvester for 2025/26 

This latest Q-616 features a new cab, a range of technical improvements, updated styling and numerous new options.   This facelift continues the progression of the Q-Series harvester design in line with Vervaet’s…

Adapter guard launched 

Adapter guard launched 

The latest edition to Agriwelds range has been designed to utilise existing cast weights and offer storage while shielding the front wheels.  The Adapter Guard is engineered to work in conjunction with…

Balmoral Show preview for handlers

Balmoral Show preview for…

At this May’s Balmoral Show, at the Eikon Exhibition Centre, Lisburn, Merlo will showcase an impressive range of telehandlers on stand B10.  The event will feature a comprehensive…

New tyres for flagship combine

New tyres for flagship…

Its dimensions and weight represented a unique development challenge – how to minimise soil compaction given the exceptional width of the machine and its tyres. The addition of…

European debut for next – generation combines at EIMA:

European debut for next…

Case IH AF series takes Axial-Flow principle into new capacity classBigger feederhouse with more lift capacity for wider headersLongest single rotor and largest grain tank capacity in the…

New products on show at LAMMA 2025

New products on show at LAMMA 2025

This newly developed implement gateway for all Kverneland Group ISOBUS-equipped implements has been introduced to simplify and improve data exchange between the implement and farm office. A telematics system, Sync…

50 years of Twin Rotor Combines 

50 years of Twin Rotor Combines 

2025 marks fifty years since New Holland launched the TR70 model in 1975CR development introduced across Europe and worldwide in 2001 Milestone marked as latest CR10 and CR11 combines enter productionNew…

tyres company extends TM800 ProgressiveTraction® range 

tyres company extends TM800 ProgressiveTraction® range 

Trelleborg Tires has announcesd a range extension for its TM800 ProgressiveTraction®, with two sizes (540/65R28 and 650/65R38) already released for mid- to high-horsepower tractors, and four more set to roll…

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